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By 2011 mobile subscriptions will reach 3.9 billion (56% of the global
population), where over 1 billion mobile devices has been sold in 2007, compared
to only 200 million PCs and 200 million TVs, so Mobile Advertising presents a
perfect opportunity, as other advertising mediums such as television, radio, and
the Internet are indulged with performance challenges, as Mobile Advertising is
expected to be worth $19 billion by 2011.
Mobiad is a mobile advertising platform developed by Javna as part of Javna
Media Network (JMN),
Mobiad enables Ad Agencies or brand owners to target their audience on their
mobile handsets by building innovative campaigns , offering an effective and
direct advertising channel that focuses on delivering a more related and
enjoyable Ad experience to consumers.
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Comprehensive Campaign Management:
Advertisers, Ad agencies can manage their advertising campaign from a single
venue. Mobiad allows advertisers to Plan, execute
and monitor multi level mobile advertising campaigns
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Multiple delivery channels per a single campaign:
Advertisers can select multiple Ad content types of multimedia
(image/text/video/audio) and type of delivery (SMS, MMS, WAP Push, On Call image
and changing background upon receiving and transmitting call).
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Audience Focused Targeting:
MobiAd offers the ability to target specific Audience segments based on campaign
brand content (i.e Location, Age, Sex, Location, Nationality, and Subscribed
funded services, and much more) to increase campaign success percentage. MobiAd
offers a great deal of flexibility regarding audience targeting as
Mobiad can
also target audience according to their behavior against previous campaigns.
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Comprehensive Tracking and Reporting:
advertisers are provided with innovative capabilities to track and monitor their
campaigns progress and status by viewing the number of impressions, clicks and
responses generated by Ad recipients.
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Real Time Campaign Tweaking:
Mobiad provides advertisers and Ad agencies with the ability of tweaking and
manipulating their campaign delivery mediums while running according to campaign
progress outcomes.
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Effective Campaign Pricing: Mobiad
offers flexible Pricing modules that ensure a cost effective campaign pricing
process for both sides Mobiad and brand owner.
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Cost Per Click
CPC.
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Cost Per 1000 Impression
CPM. |
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