Mobile operator are uniquely positioned to take the most important spot in mobile advertising, as it holds the main key of mobile advertising which is the “Individual”, mobile operators has a continuous access to media, advertising and individuals which completes the equation of mobile advertising, making it more rewarding for all parties in the value chain, and most of all making advertising a useful component of the mobile subscriber experience. Operators and advertisers must focus on delivering mobile ads that are unobtrusive and relevant to the target audience, they may be able to create a mutually beneficial cycle of revenue and reward." Mobiad….. Generate More Revenue Generate a new profit venue through a shared revenue model: The motivation for operators to develop mobile advertising has been limited so far, as voice services have historically yielded the quickest return on network investment. However, core voice revenues in mature markets are no longer delivering the growth they once did. Analysis forecasts that mobile voice revenues in Western Europe will grow at a compound annual growth rate of only 2.3 per cent between 2006 and 2012. This means that mobile operators will need new sources of revenue to provide future growth, and mobile advertising is being seen as one such source. Comprehensive Ad inventory management Boost your Ad Inventory's Value…. Mobiad will expand your inventory value by adding the advertising channel to the equation; mobiad provides full Ad inventory management and statistics helping you to drive revenue by making Ad inventory more valuable as it makes more use of premium content. Innovative service……. Increased loyalty Mobile Subscribers will be able to benefit from premium content and services freely in exchange of viewing and interacting with advertisers Ads, as advertisers will fund premium content and services through their advertising campaigns, as a result mobile subscribers loyalty will increase in addition to an enhanced brand recognition.